MORE ABOUT ME

I’ve been in the industry for something like…20 years now. So I suppose terms like “seasoned” and “discerning” and even “mature thinker” might apply to me.

 

I’ve worked on clients in all sorts of categories and markets. From local businesses (including the government) targeting the local market, to big brands like your banks and FMCGs for regional campaigns. 

 

I think integrated / through-the-line / holistic / 360-degrees / the whole caboodle. I write and conceptualise everything from splashy, sexy brand-building films, to IG posts that tell you why this particular product feature is exactly what you need right now! Don't miss it! 

 

I have led small teams on accounts where we delivered consistently good work. Guiding and leading is an aspect of the job I find especially rewarding. 

 

I’ve picked up a sprinkling of awards along the way. Most have been in the local and regional shows, with a few finalists (sad face) in the big international ones.

 

My ad career began as a suit. And resulted in a certain empathy and appreciation for account management. More often than not, I find this to be a good thing.